Finding a subject; telling a story

When I’m commissioned to make a film, there is a clear purpose in mind. It could be to promote the work of an artist for a gallery exhibition, or to document the technical skills involved during the artistic process. It might even be to show the development of a particular product or artwork. What’s not always clear – and is part of my job to discover – is a) what is the most interesting story to tell? – and b) how can I tell this story in a unique and visually exciting manner?

Usually my inspiration grows as I become more acquainted with the subject matter: not least, with the people on whom my films focus. Most of the artists and craftsmen I film have devoted years of their lives to their work, and whether they’re at the potter’s wheel, the easel or the workbench, their daily routine revolves entirely around it.

Of course, what may be the ‘norm’ or ‘everyday’ for them can in fact be the thing that we as viewers find the most intriguing. Taking ‘A Day in the Life’ approach can therefore form a strong basis for the film’s visual narrative. At the same time, I want to present as full a picture as I can. By conducting interviews with the artists and overlaying their own words onto my footage, I’m able to construct their thoughts and ideas in a way that is highly authentic and personal. Location is also a big consideration for me. I try to convey a real sense of place and look for those shots that both provide context and enhance the overall look of the film and its narrative storytelling.

Discuss your next project…

email: films@alexjwright.co.uk
phone: +44 (0) 7988 314 346